Bashas "Cart"
agency: Cramer-Krasselt
post house: Blade
fx supervisor: Michael Bostick
director: Mark Trengove
editor: Robb Hoffman
3D animation: Michael Bostick
compositing: Michael Bostick
toolset: cinema 4D, Final Cut Pro, After Effects & Photoshop
post production summary:
When this script hit my desk, the first question posed to me was - "how are we going to do the cart?" This was followed by - "we have one week." Fun! I learned that there was a real 10 foot cart that the client had constructed for some earlier marketing campaigns. After doing some quick math on the overall timing of the commercial, I realized that the real prop would not work. 3D became the only viable option with our timeframe. Mark Trengove directed and shot the plates for the composite on a RED ONE. Robb Hoffman handled the one shot edit, while I prepared the fx plates - rotoscoping & time remapping in After Effects. The 32 ft digital cart was constructed in cinema 4D and rendered with global illumination at 1080p. The total render time for the 10 second animation was 48 hours. The multipass render included a beauty pass, reflection pass, shadow pass, specular pass, diffuse pass & z-depth channel. The final composite was assembled in After Effects and output at 1080p.
Shortly after the commercial aired, I received an email informing me that I was full of $%@# because what I was saying about this commercial on some post was completely wrong. His dad works at Bashas and there is a "REAL CART" that they used for this commercial. Nicest compliment a guy like me could get! Its fun playing on the other side of the smoke and mirrors for a living.
thanks to the C-K team for their assistance!
concept to completion - 5 days
3D model of cart
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