2010 Addy Award Winner
Arizona Lottery "Bang for your Buck"
July 2, 2009
client: Arizona Lottery
agency: Riester-Phoenix
post house: Blade
animation director: Michael Bostick
3D animation: Michael Bostick
stop motion: Michael Bostick
after effects artists: Marco Cardenas & Dylan Kress
storyboard artist: Michael Bostick
color grading: Mark Trengove
audio: Big U
toolset: cinema 4D, After Effects, Photoshop & Stop Motion
final storyboards
production summary:
This was the first full blown animation I had directed in a while. When the Arizona Lottery came to us with the idea of producing a "circus like" world were their Scratcher Tickets would be the animated heroes - I flipped out. I love be giving a challenge that has no initial clear vision. Working with my post team, we came up with an intial storyboard and worked on developing the characters, sets and props that would later become "Lotteryville." I have always been inspired by Terry Gilliam's animation work and wanted to build on that concept with 3D, camera projections & stop frame animation all mixed in.
The team spent about a week in preproduction after which storyboards, style frames and character sheets were presented to the client. They loved the idea and we began the crazy process of assembling all the animation in two weeks. Marco Cardenas and Dylan Kress created several animated characters and props. All this work was either done in After Effects using the puppet tool or photographed cutouts using a stop frame technique. Once these were assembled, they were brought into the 3D master location setups in cinema 4D for final rendering.
I handled all the 3D animation and final compositing. 3D characters included the "Trapeze Scratchers" and the "Quarter Guys" which were animated in cinema 4D.
Final treatment and color were done in After Effects and Final Cut. Mark Trengove of Blade assisted with the final color grading. Final output was at 1080p.
It was cool being the animation director on this one. Little worn out after it was all done, but having total creative freedom made up for that.
thanks to the Riester team for their assistance!
concept to completion: 3 1/2 weeks
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