Tuesday, February 23, 2010

Arizona Lottery "Hiding" commercial - visual fx breakdowns

“arizona 

Casino Arizona "Hiding"

July 2, 2009
client: Casino Arizona
post house: Blade
editor/colorist: Mark Trengove
lead compositor: Michael Bostick
matte painter: Michael Bostick

toolset: RED ONE, Final Cut Pro, After Effects, Particular & Photoshop

post production summary:

When Blade won this job we were supposed to just handle the edit and finishing.  It quickly became apparent that a lot of compositing work needed to be done.  The biggest issue was that the wide establishing shot of the hero coming out of the gas station (last shot of the day) didn't not match the rest of the spot.  There were headlights on cars and it was supposed to be middle of the day.  In the end, that shot was completely reconstructed - lighting, shadows, set extension, clean up & signage replacement.  
Other shots included enhancing the practical confetti that was filmed on set.  This was done with Particular in After Effects.  There was also considerable clean up done on all those shots as well.  Finally, the hero lotto ticket was filmed only in one color.  Two colors were needed for variations of the commercial that were being produced.  The rotoscoping and color grading for these shots were done in After Effects.

By the time we laid these spots back, almost every shot had some serious compositing work done to it.  Whats that phrase?  

oh yeah, they can fix it post...

indeed

thanks to the Riester team for their assistance! 

concept to completion:  one week 










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