venomocity.com - check out the link to the venomocity - anti smoking campaign site
Venomocity - 15 second bumper
January 20, 2010
agency/client: Riester-Phoenix
post house: Blade
fx supervisor: Michael Bostick
compositing: Michael Bostick
motion graphics: Michael Bostick
color grading: Mark Trengove
toolset: cinema 4D, After Effects, Combustion & Photoshop
post production summary:
Venomocity is an anti-smoking organization that has a history of really edgy advertising. This 15 second commercial was created to promote a website that allows user to connect via a smart phone - receiving creepy text messages to scare you out of going outside for a smoke. I have always loved the spots from this twisted series and was happy to contribute.
I had one static shot to work with (phone tap) and a bunch of graphic elements, 3D creature stills & 3 days to get it all done. The composite and motion graphics (2.5D segment) were built in After Effects. All the particle layers were constructed in combustion & cinema 4D - rendered & then brought into the composite. The monster effect was done using a stop frame technique - taking one image at a time and repositioning the characters arms & other parts (?) like a digital puppet. Glow and light burst effects were added to finish the look.
thanks to the Riester team for their assistance!
concept to completion: 3 days
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