fx breakdowns and full commercials
Casino Arizona "Life on Easy Street"
March 20, 2009
client: Casino Arizona
agency: Riester-Phoenix
post house: Blade
fx supervisor: Michael Bostick
editor/colorist: Mark Trengove
lead compositor: Michael Bostick
rotoscoping: Marco Cardenas & Dylan Kress
cel animation: John LeMond
toolset: RED ONE, Final Cut Pro, After Effects & Photoshop
post production summary:
These are two commercials I worked on in 2009 for the Casino Arizona. They involved several cool little gag effects that would play out in this imaginary world where everyone is loaded. I provided FX supervision and all final compositing on the spots. Shot on the RED ONE, the compositing was built at 2k, then down converted to HD. Jon LeMond, formerly of Fox Animation, provided the traditionally hand drawn animation of the "easy street birds." It was really great getting to work with my old friend Jon again. We used to teach in a Film & Animation program together some years back. We took Jon's drawings and then scanned, cleaned & colored the elements and assembled the sequence in After Effects. The dog poop gag was created using a practical effects on set - pushing some magician's flowers up from underneath a greenscreen table setup. Work out really well. We had explored doing the gag in 3D, but it was decided that the look of the prop looked funnier.
There was also a considerable bit of rotoscoping and color work done to make it feel more springtime, not dead of winter in the desert. A lot of paint work had to be done to repair the roof of the house and deal with unwanted window reflection. Even the Easy Street sign at the end was totally repainted - weird reflections & yes, gaffers tape! sweet!
thanks to the Riester team for their assistance!
concept to completion: 3 weeks
production still
easy street birds by Jon LeMond
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